Den 17 oktober 2018 besökte Andrew McIntyre från MHM Stora Teatern för att hålla en workshop om segmenteringsmodellen Culture Segments med inriktning på den västsvenska kulturpubliken. Morris Hargreave McIntyre är en av världens ledande organisationer inom kultursegmentering och genomförde 2015 studien Audience Atlas Sweden.
We recently saw a fascinating presentation from international audience experts Morris Hargreaves McIntyre (MHM) at the conference Publiken i focus?, August 23 in Gothenburg. Director Andrew McIntyre shared insight from Audience Atlas Sweden, which is the most comprehensive study of Swedish audiences ever conducted, which gives Sweden its own Culture Segments system. MHM are running a follow up presentation looking specifically at cultural audiences in West Sweden. Andrew will explore the size and profile of the market for dozens of art forms and will share practical tips for deepening audience engagement.
Workshopen spelades in av Kulturakademin.