Unknown Cloud on Its way to Europe
Lundahl & Seitl will participate in the dinnerparty with the project Unknown Cloud.
The Cloud is forecasted to pass over Clarion Hotel Post around sunset on the 7th and Arts & Audience participants will be one of the first to test the application - technology created in order to be able to experience it.
The cloud first appeared as a mythological phenomenon in social networks online. Described as a nomadic artwork that takes the shape of a mythological "digital cloud” traveling across national borders.
Then it started to gain followers tracking its journey over the globe; through articles, images of places its been to and voice recordings of people who have had encounters with it. Preceded by its "reputation" through social media, weather reports and newspaper articles, like a weather phenomenon: its precise forecasted location is only announced shortly before its arrival - and the Cloud´s title, like the news articles written about it, change to the local name of the place it visits.
Many of the articles stated that the Cloud played on one key evolutionary function: that it is our ability too believe in fictions that have made us so good in collaborating in large groups, different to any other species on earth - but it precisely also our mental constructions that create borders and value judgements.
- the Cloud, with its own existence depending on human imagination - explore arts ability to act as a tool for personal and social change.
Christer Lundahl and Martina Seitl formed Lundahl & Seitl in 2003 — a transdisciplinary artistic collaboration that focuses on making the viewer’s perception the central medium of the work, breaking down the perceived barriers between ‘doing and viewing’. Time and evolution are the key experiences of this serial practice. Strongly rooted in research each project is specific to a particular place and situation, while also investigating the symbiotic evolution of human consciousness with culture and technologies. Lundahl & Seitl's practice includes curatorial work, large-scale projects, workshops and seminars, often in collaborations with different disciplines.The Unknown Could reflects their recent development of projects over smartphones involving large groups of the public in an interplay between physical and virtual spaces, traditional and social media.
The application to experience the cloud was developed together with Liquid Media. Communication Direction from Anna J. Ljungberg and Markus Bohm.